Heureka leading e-commerce site in Czech and Slovakia
Most internet services have a peak during the last quarter of the year. But for e-commerce it is much more - most retailers agree that half of their annual revenue is done during the last 4 months.
By experience, the peak of shoppers is during Monday before mid December (this season it was the 12th). Although the December audits of CZ and SK internet are not yet available, a look at November results shows comparison shopping site Heureka is the most visited e-commerce site in both countries.
| Real users monthly - November 2011 | |
| Czech Republic - E-commerce | |
| heureka.cz | 2 035 211 |
| aukro.cz | 1 998 046 |
| zbozi.cz | 1 935 441 |
| bazos.cz | 929 802 |
| sbazar.cz | 915 982 |
| hyperinzerce.cz | 681 249 |
| srovnanicen.cz | 438 426 |
| akcniceny.cz | 430 051 |
| annonce.cz | 312 046 |
| spechato.cz | 298 390 |
| Slovakia - E-commerce | |
| heureka.sk | 649 406 |
| najnakup.sk | 449 532 |
| bazar.sk | 297 294 |
| pricemania.sk | 254 360 |
| zlacnene.sk | 215 377 |
| inzercia.sk | 189 326 |
| superdeal.sk | 64 529 |
| sme.sk-dalsie sekcie-inzeraty.sme.sk | 11 306 |
| pravda.sk-autobazar.pravda.sk | 8 006 |
| sme.sk-Komercne sluzby-vino.sme.sk | 4 265 |
Source: NetMonitor - SPIR - Mediaresearch & Gemius and AIMmonitor - AIM - Mediaresearch & Gemius
Although online merchants do not usually publish their numbers in this audit, it is unlikely that it would change the top3 order. The same is true for daily deals sites. The top10 would for sure be different if these players were properly measured.
The overall e-commerce numbers also show that Czech has 3,5 times larger e-commerce audience compared to Slovakia.
Congrats to the Heureka team.

